Our Values

Our core values are simple and straight forward here at Red Deer River Ranches. Our guide book for all we do is God's word, the Bible. More specifically we take His direction from the 10 Commandments God gave Moses in Exodus 20:1-17, the Beattitudes Jesus spoke to his disciples in the Sermon on the Mount in Matthew 5, 6, 7 and the greatest commandment as Jesus taught us in Mark 12:29-31 to "Love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength...Love your neighbor as yourself"

Our mission here at our cattle and guest ranch is to raise the highest quality beef while being the best stewards of the land God gave us to use, all the while running a sound business. We also are striving to make the most memorable and high quality vacation adventure for our clients that is possible.

For our cattle ranch we will know we are being successful, that we are reaching our goals, when cattle buyers and retail meat customers want to purchase our beef year after year and that we can make a reasonable profit in doing so. For our guest ranch we will know we are being successful when our visitors tell us that this is the best vacation they have ever had and they tell us that every time they visit.

The following poem basically sums up why we do what we do.

Rancher's Creed

I believe a man's greatest possession is his dignity
and that no calling bestows this more abundantly than
ranching.

I believe hard work and honest sweat are the
building blocks of a person's character.

I believe that ranching, despite its hardships
and disappointments, is the most honest
and honourable way a man can spend his
days on this earth.

I believe ranching nurtures the close family
ties that make life rich in ways money
can't buy.

I believe my children are learning values that
will last a lifetime and can be learned in no
other way.

I believe ranching provides education for life and that
no other occupation teaches so much about birth,
growth, and maturity in such a variety of ways.

I believe many of the best things in life are indeed
free: the splendor of a sunrise, the rapture of wide
open spaces, the exhilarating sight of your land
greening each spring.

I believe that true happiness comes from watching your calves
grow on the range, your children grow tall in the sun, your whole
family feel the pride that springs from their shared experience.

I believe that by my toil I am giving more to the world than I
am taking from it, an honour that does not come to all men.

I believe my life will be measured ultimately by what I have
done for my fellowman, and by this standard I fear no
judgement.

I believe when a man grows old and sums up his days,
he should be able to stand tall and feel pride in the life
he's lived.

I believe in ranching because it makes all this possible.

Cattle Ranch

2012 season

Our Values